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Are you looking at creating or redesigning your medical practice website? Here are some tips and resources to get you started in the right direction!

Practice Website

This should be one of the first things you look to do, and there are many resources that give you the ability to create a website on your own (i.e. Squarespace, Wix, Weebly). Having an easily accessible, mobile-friendly website is a great way to introduce and market your practice to potential patients, as well as give insight to what your practice offers.

A few things you should include on your website:

• Insurance covered and financial policies
• Patient forms and appointment scheduling
• What patients should expect on their first visit
• Testimonials and reviews
• Photos of the physicians, care staff, and office (inside and outside)
• FAQ section

Check out these articles on best practices when creating a medical website:

• I Analyzed 1,100 Medical Websites and Here’s What I Learned
• The 10 Most Common Doctor Website Mistakes — and How to Fix Them

Online Reviews

You should set up a Google Business page to go alongside website and social accounts. This gives patients the opportunity to easily find your practice’s website, address, reviews, and contact information.

When looking at your online reviews, hopefullly the majority of them are positive. However, it can be discouraging to see that patients have been unhappy with their experience or don’t have positive things to say about your practice. You should respond to each of these complaints professionally and address the concerns of the patient. The response shouldn’t be emotional or break HIPAA compliance. The effort you go through to show that you care about your work goes a long way, especially when the world can see these interactions. This is equally as important when you respond to positive reviews; each of your responses will help to build the doctor-patient relationship.

Blog Posts

Another great resource to include is a medical blog. You can write about research you’ve done, medical conditions, or about the daily challenges physicians face. Blogs are beneficial in directing traffic to your website and for creating free public relations content for yourself. If starting your own blog is too time consuming, you can still guest post to popular sites such as KevinMD, Physician’s Weekly, or WebMD Blogs.

Social Media Accounts

It’s also common for practices to manage social media pages, which can help with running campaigns, answering questions, and educating others about medical conditions and events. Social media can assist with organic growth and referrals from patients through business page ratings, post sharing, and interacting with followers. Disabling comments on your content is generally safer for posts that are closely related to medical emergencies and conditions. You should encourage patients to communicate with you privately as opposed to on a public forum.

For more information about managing your social media pages, check out these articles:

• Social Media Tips for Physicians
• Social Media Tips for Medical Practices: A How-To Guide
• 7 Ways to Market Your Medical Practice with Social Media: A Doctor’s Guide

Check us out on Facebook, Twitter, and LinkedIn. We’ve helped medical groups — large and small — recruit physicians and advanced practitioners since 1990!